Go-Guy Express

IZM+GGE.me @ Feira Done na Rua

Feira de rua em Barra Mansa - RJ, 23/08.

Nesse domingo rolou a primeira Feira Done na rua, em Barra Mansa - RJ. Além de oportunidade pro povo sair de casa no domingo, a feira trouxe debates, apresentações musicais e um monte de expositores, incluindo eu:

Alfajores Veganos de Henrique Nunes, Esfihas Veganas de Camila Freitas e Mariana Cruz, Banquinha Cabeça Tédio, Banquinha de Aquarelas de Lude Vilarinhos, Banquinha Cyclops Edições, Artesanatos Resistência Rasta, Hugo Trança Instrumentos Artesanais, Exposição de Fotografia "Despeito" de Fernanda Líder, feirinha grátis e Cartazes Informativos Feministas por Bárbara Procópio e Coletivo Folhas ao Vento.

Apareci com meus produtos Go-Guy Express - As Cherry Tees, Gianni Tees, adesivos e bordados - uma nova empreitada. Foi legal - tranquilo de ficar na rua, tomar uma breja e fazer arte. As fotos são da Fernanda Líder, e mais imgs da feira estão num álbum do Facebook dela.

A photo posted by IZM SANMA (@izmsanma) on

A photo posted by IZM SANMA (@izmsanma) on

O maior hit da minha banquinha improvisada foi com certeza o meu ioiô personalizado - geral curtindo uma volta á infância, tanto que estou considerando produzir uns de verdade. Já estou falando com fornecedores, vamos ver aonde, ou no quê isso dá.

A photo posted by IZM SANMA (@izmsanma) on

IZM&GGE.me + F21 Thread Screen

See you & your friends recreated in 6,400 spools of thread.

A Forever 21 arrasou na última ação publicitária, juntando o analógico e o digital num live feed que projeta fotos de Instagram em uma "tela" de carretéis de lã. Moda, arte e tecnologia na Thread Screen, um projeto da fabricante de hardware Breakfast. 

A ação começou no dia 22 e vai até amanhã [28], eu cheguei de última hora mas já consegui participar do streaming e repassar esse post a tempo pra quem quiser participar. A idéia é tão legal, trabalhar nessa ação deve ser um sonho molhado da galera de social media.

Funciona assim: O sistema varre o Instagram atrás da hashtag #f21ThreadScreen e redimensiona as imagens selecionadas para 80x80 pixels. Daí elas são recoloridas dentro das 36 cores nos carretéis e a projeção aparece ao vivo no estúdio da Breakfast. Agora, pra saber como a máquina funciona e como são os bastidores, melhor deixar eles explicarem:

The F21 Thread Screen is a 2,000 pound machine that uses 6,400 mechanical spools of thread to display Instagrams hashtagged with #F21ThreadScreen. Melding fashion and technology, the Thread Screen is truly beautiful and unique.

Segundo o press release da Breakfast, a máquina foi criada para a campanha Tried and True, na qual você manda uma foto com os amigos e recebe de volta um vídeo como nunca viu antes. Como eu nemli, só soube da real depois de colocar umas artes por lá, oops.  

Em minha defesa, a F21 aprovou minha primeira imagem, k?

Quando vi isso me joguei lá e achei tudo muito legal, tudo muito lindo. As imagens ficam praticamente em 8 bits, e os vídeos saem caprichadinhos, a campanha tá super bem bolada. Vejam aí a seleção Go-Guy Express do meu Instagram:

NEON "40"

SKETCHBOOKS

Parabéns a todos os envolvidos e boa sorte pra quem quiser se ver por lá! Eu me empolguei com as hashtags e saí com 15 vídeos, então a dica pra quem tem tendências spammers é escolher bem antes de participar. Ou tirar novas mesmo, de preferência com os amigos ;)

LOGOMANIA

A quick backstory about IZM & GGE.me

Over the years I've tried to work a la Rachel Zoe wearing my illustrator hat, my designer hat and my blogger hat to put my talents on the service of making some money. Btw, I'm wearing the last one while I write this post.

For the last 8 years I lived in São Paulo, biggest city in Brazil, and for the last 4 I've worked on advertisement and online media. Though I never really stopped drawing [since it's what I do well], illustration was never my main source of income. I thought people who get paid to do what they love were lucky.

Guess I didn't really enjoy working as a designer to make a living - it's exhausting and keeps me away from my beloved drawings. And since I had to work 10 hours/day, I didn't have much time to draw, anyways. I spent most of my free time within social & party schedules, with little to no time to focus on that.

Plus, while my illustrations looks great in print [I've got published here and there over the years], I couldn't get onto exhibitions or get many coins as a printmaker. I also spent 2 years without a phone and it kinda difficulted raising awareness to my work, because I couldn't work promote myself.

I don't know if I sound negative or God forbid, ungrateful, swear I'm not. I've learned a lot about design, crafts and myself and made friends with awesome and inspiring people. I've always thought that you can't call yourself an artist if you don't earn your living by it, and you can't make art if you have no time to do so. 

I'm getting a break and I'm living with my family again. Now I don't have to get a regular job, so I figure it's time to put everything I've learned on Go-Guy Express and get to make stuff out of it. I've got time. I really want to pimp my art in any way that I can come up with. This entry shows a bit of what I can do and what I want to do.

While everybody knows the printed press is big on Photoshop, the image making is especially fake in the online media. I've learned a lot making images from the scratch and getting skills to use on my own projects in my time as a graphic designer. 

I set all the pictures for GGE.me by both using stock pictures or illustrating everything from zero. It's a good exercise because it expands my portfolio and helps me displaying not only the pretty pictures, but the different crafts that goes into them.

A video posted by IZM SANMA (@izmsanma) on

That's when the different hats come handy - Last year I came up with the circle star logo featuring Paul, which I drew more than twice. Before that I elaborated the Go-Guy Express type, which dates from 4 years ago.

I think these held out really well over time - they go with everything! Take the rusty pictures for example, they look really good. I also comissioned stamps to decorate letters and packages, love this retro feeling.

A photo posted by IZM SANMA (@izmsanma) on

A photo posted by IZM SANMA (@izmsanma) on

Of course, the "fake till' you make it" works great in digital advertisement, but making these products real can be a bit tricky. Sometimes you just don't have the cash, materials or people to assemble them as you wish. 

Truth be told, I wasn't using the stamps until recently: this week I shipped my first order of tees and stickers. I'm going slowly because I'm in a small city and we don't have many resources here. I'm trying to do my best to work my visions within these limits. 

Another thing I need to work on is my language - While I want to expand as an artist and make a brand out of this work, I don't want to sound pretentious or Miss Fame-y everything while I'm still growing. For now, I think just keeping it real will do.

Also, I've heard and agree that people don't care about brand stories, they care about their story. While I'm not exactly a relatable person, just writing as a real self opens oportunities for conversations. Once engaged, we are part of each other's lives.

And since I moved cities and I'm meeting new people, this is very important. I figured it would be good to tell some bits of it, so people can see where I come from. I'm already meeting interesting people, so I can't wait to discover new possibilities with them.

So, that's my diary for now. Hope you enjoyed it. Back to the main theme - scroll down for my best images via Instagram and be sure to check the LOGOMANIA & XXX galleries for high quality pics of the complete series.

A photo posted by IZM SANMA (@izmsanma) on

A photo posted by IZM SANMA (@izmsanma) on

A photo posted by IZM SANMA (@izmsanma) on

A photo posted by IZM SANMA (@izmsanma) on

A photo posted by IZM SANMA (@izmsanma) on

Shout out to Chris Spooner's blog, where I got these textures, plus, tips on the making. Stamp templates via Graphic Burger & folded paper mockup via Pixeden

CLUBE DO BORDADO + GO-GUY EXPRESS BLACKBOOK @ POP PORN #4

Um lance ótimo no festival PopPorn desse ano foi sentar na feira de zines e conhecer a galera que está aí fazendo arte, trocando uma ou outra idéia muito jóia. Foi nessa que conheci, no sábado e domingo, a Vanessa Israel e a Amanda Zacarkim, do Clube do Bordado.

One of the best things in participating on the PopPorn zine fest was the chance to meet and greet other artists and get to know their work and ideas behind it, first hand. That's how I met Vanessa Israel and Amanda Zacarkim, of Clube do Bordado [Embroidery Club].

GGE.me - CLUBE DO BORDADO

O Clube faz arte softcore usando linhas e tecido, e também edita prints dos designs mais populares. Gostei de tudo o que vi: O suporte é tão charmoso quanto as meninas, e os layouts combinam humor e sensibilidade dando um up no ofício. Muito bem executado; considere que alinhar tal tradição manual com idéias contemporâneas, sem cair no cafona, não é fácil. Zeitgeist e tudo mais.

The Club is all about doing embroidery in an old-fashioned way, making things out of fabric and thread, only with a fresh twist: the art is all about softcore porn and dirty talk. I liked everything they brought to the table and got a card featuring Amanda's design, wich I hung on my wardrobe. The art is fun, delicate and up-to-date, wich is actually hard to achieve without getting too kitschy.

A photo posted by IZM SANMA (@izmsanma) on

No domingo do evento fiquei de papo com a Amanda e fomos entrevistados para um canal de TV que nunca passou os vídeos, então não tenho registro. Por outro lado, a Amanda estava acompanhada do boy Gustavo Velho, video maker, e com ele fez uma promo DIY, que cobriu tanto as atividades do Clube quanto um pouco do clima do festival, capturando uma pontinha do que rolou por lá.

I spent the sunday hanging around Amanda and we did interviews for a local TV station that never aired the segments, so I have no record of it. On the other hand, Amanda got her personal video maker Gustavo Velho to shoot a DIY promo for herself, covering the Club activities and the mood of the event in a fine footage, beautifully shot and directed.

A edição do vídeo está caprichada, com praticamente todo mundo nos estandes fazendo uma pontinha. E pegando carona nesse take da Insólito, GIFei dois momentos do meu "BLACKBOOK", no começo fim do vídeo. Se liga aí:

The video edit is very well done, and most of the people in the zine room got a cut in it. And since I appeared for a couple seconds, I took the chance to GIF myself and my "BLACKBOOK" - because I'm shameless like that. Take a look:

GGE.me -BLACKBOOK GIF N1
GGE.me -BLACKBOOK GIF N2